FPS – Henry Lee

Focus Group FPS Survey

Testing USPs for a Regional GTM Strategy

⚫️ ABOUT: Long-Term Collaboration to Shape the Regional Go-to-Market Strategy of a Classic FPS 🔴 IMPACT: Improved Net Promoter Score (NPS) by 18% over time. / Delivered a 140%+ increase in insight adoption rate over time. / Drove a strategic shift in the target market.

Henry LeeJanuary 15, 2026

FPS Workshop

Design Thinking Workshop with Stakeholders

⚫️ ABOUT: Stakeholder Workshop for Persona Empathy, Ideation, and Prioritization 🔴 IMPACT: Aligned strategic priorities across teams to implement ideas and opportunities for each persona, ultimately driving feature updates.

Henry LeeJuly 1, 2024

FPS Workshop

Persona Workshop: Methods for Crafting Persona

⚫️ ABOUT: Collaborative Persona Creation Based on Player Needs 🔴 IMPACT: Crafted 3 key personas to help product teams build empathy with players and align during stakeholder workshops.

Henry LeeJuly 1, 2024

FPS Survey Workshop

Design Thinking Workshop with FPS Players

⚫️ ABOUT: Player Workshop: Understanding Player Needs, Ideation, and Prioritization 🔴 IMPACT: Uncovered 11 player needs and generated 60+ ideas and opportunities. These needs were later used to define player personas.

Henry LeeJune 29, 2024