Henry Lee – User Researcher & Innovation Strategist

Interview Metaverse Platform

In-Depth Interview with Developers (Expert Creators)

⚫️ ABOUT: Discussions with Developers on MapleStory Worlds as a Development Platform 🔴 IMPACT: Delivered a keynote at MCI22 on “Co-Creating MapleStory Worlds with Users,” at a conference with 6,500+ visitors, showcasing collaboration with diverse stakeholders.

Henry LeeAugust 5, 2023

Interview Metaverse Platform

Discovery Interview with Social Media Enthusiasts

⚫️ ABOUT: Generative Research on Social Media and Metaverse Platform Enthusiasts 🔴 IMPACT: Uncovered 40+ user needs (16 core needs) across target platforms, including TikTok, Roblox, Minecraft, and more.

Henry LeeAugust 10, 2023

Focus Group Metaverse Platform

Focus Group Discussion with Streamers

⚫️ ABOUT: Discussions with Streamers on MapleStory Worlds as a Streaming Platform 🔴 IMPACT: Delivered a keynote at MCI22 on “Co-Creating MapleStory Worlds with Users,” at a conference with 6,500+ visitors, showcasing collaboration with diverse stakeholders.

Henry LeeOctober 20, 2024

Focus Group FPS Survey

Testing USPs for a Regional GTM Strategy

⚫️ ABOUT: Long-Term Collaboration to Shape the Regional Go-to-Market Strategy of a Classic FPS 🔴 IMPACT: Improved Net Promoter Score (NPS) by 18% over time. / Delivered a 140%+ increase in insight adoption rate over time. / Drove a strategic shift in the target market.

Henry LeeJanuary 15, 2026

Metaverse Platform Workshop

Design Thinking Workshop with Stakeholders #2

⚫️ ABOUT: Stakeholder Workshop for Persona Empathy, Prioritization, and Opportunities (HMW) 🔴 IMPACT: Engaged stakeholders from 18 relevant teams in workshops, with 91% expressing intent to participate again. / Introduced Design Thinking workshops within the team.

Henry LeeSeptember 5, 2023

Business Design Entrepreneurship Healthcare

From Idea to Launch: Healthcare Startup Zikto

⚫️ ABOUT: Building a Technology Venture from Scratch 🔴 IMPACT: Led launch of an award-winning product, achieving global sales of 50K+ units. / Identified opportunities in product, generating 60% of total gross profit. / Raised initial $160K+ through a crowdfunding campaign. / Secured $4M in venture capital funding across seed/Series A. / Drove media coverage, including features in WSJ, Forbes, VentureBeat, CNET, etc.

Henry LeeDecember 29, 2024

FPS Workshop

Persona Workshop: Methods for Crafting Persona

⚫️ ABOUT: Collaborative Persona Creation Based on Player Needs 🔴 IMPACT: Crafted 3 key personas to help product teams build empathy with players and align during stakeholder workshops.

Henry LeeJuly 1, 2024

Survival Workshop

Design Thinking Workshop with Survival Game Players

⚫️ ABOUT: Player Co-Creation Workshop: Understanding Their Needs, Ideation, and Prioritization 🔴 IMPACT: Uncovered 60 player needs (10 core needs) for survival game players, mapping desired outcomes for each. / Generated 100+ ideas and prioritized them based on player preferences.

Henry LeeJuly 26, 2025

MMORPG Usability Test

Usability Testing: In-Game User Interface

⚫️ ABOUT: Task-Based Usability Test of a Classic MMORPG for UI Revamp & Renewal 🔴 IMPACT: Accelerated overall UI updates, leading to the conception of a cross-functional task force to drive UX renewal.

Henry LeeDecember 15, 2023

FPS Survey Workshop

Design Thinking Workshop with FPS Players

⚫️ ABOUT: Player Workshop: Understanding Player Needs, Ideation, and Prioritization 🔴 IMPACT: Uncovered 11 player needs and generated 60+ ideas and opportunities. These needs were later used to define player personas.

Henry LeeJune 29, 2024

Diary Study Fighting Interview

Diary Study: Mapping Player Journey

⚫️ ABOUT: Longitudinal Study to Understand Player Pain Points During Onboarding 🔴 IMPACT: Drove and accelerated major feature updates and secured management buy-in through research readouts.

Henry LeeMay 19, 2023

Airline Ecommerce UX Design

UX Design: Singapore Airlines

⚫️ ABOUT: Client-Facing UX Strategy Projects to Revamp Airline Booking Flows 🔴 IMPACT: Streamlined customer booking flows, including multi-pax journeys, and aligned solutions with clients through WIP meetings.

Henry LeeDecember 27, 2024

FPS Workshop

Design Thinking Workshop with Stakeholders

⚫️ ABOUT: Stakeholder Workshop for Persona Empathy, Ideation, and Prioritization 🔴 IMPACT: Aligned strategic priorities across teams to implement ideas and opportunities for each persona, ultimately driving feature updates.

Henry LeeJuly 1, 2024

User Researcher with a Founder’s Mindset

As a former founding partner and innovation design lead at Zikto, Henry launched an award-winning product with over 50K units sold worldwide, helping secure a spot on Forbes’ Top 10 Korean Startups and $4M in funding.

Building on this success, he later advanced his career @Accenture, TBWA, and Nexon.

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✨ He currently leads a squad of user researchers and designers at Nexon, leveraging design thinking to co-create value and deliver human-centered insights for early-stage titles.

Curriculum Vitae

Heads up: Henry's latest Substack drops