SA: Stakeholder Workshop

Background

👂🏻 Sudden Attack, what’s next?

Sudden Attack, renowned as Korea’s longest-running FPS, features easy controls and rapid gameplay. The product team is now turning the page for the future, seeking to modernize the game and develop a strategic plan for the upcoming years.

👩🏼‍💻 Co-Creation

So, we worked with various stakeholders and players through participatory studies. Our goals were to involve them in the process of understanding players, generating and prioritizing opportunities, and eventually co-defining a strategy for the future.

Objectives

1️⃣ Develop empathy with Sudden Attack players by using player personas

2️⃣ Generate and prioritize ideas and opportunities with stakeholders

Methods

🗣 Co-Creation with Stakeholders

As the final phase of co-creation, we organized sessions with stakeholders to generate and prioritize ideas and opportunities.

👥 Participants

We invited 9 stakeholders from various teams, including design, development, and business development. Each team contributed an equal number of participants, and they were seated in a mixed arrangement.

📋 Steps

• Activity #1. Building Empathy Using Personas

• Activity #2. Generating Opportunities & Voting (PDF, 3 Pages)

• Activity #3. Voting on Player-Contributed Ideas

• Activity #4. Prioritization by Impact-Feasibility Matrix (PDF, 2 Pages)

• Activity #5. Defining Primary Personas

Reporting

🔖 Introduction:  Impact-Feasibility Matrix

The impact-feasibility matrix is a strategic decision-making tool used to evaluate and prioritize ideas based on their potential impact and feasibility. In collaboration with stakeholders, we used the matrix to prioritize both stakeholder and player-contributed ideas.

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🔖 Results:  Impact-Feasibility Matrix

We proposed a strategy for the product team to act on opportunities in the order of their potential impact and feasibility.

🔖 The Comprehensive Results (+ Past Sessions)

Finally, we synthesized the results of the previous player workshops and proposed the following strategic priorities for each persona. (For example, the needs were identified during the player workshops, and we generated and prioritized opportunities based on these needs through both the player and stakeholder workshops).

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Research Impact

The impact of all co-creation sessions (Player – Persona – Stakeholder Workshop) is as follows:

👩‍🏫 Post-Project Research Readouts

• Research findings were shared in a meeting with various stakeholders, including management.

📌 Strategic & Cultural Impact

• Built stakeholders’ empathy with both Sudden Attack and general FPS players.
• Built the initial relationship with the product team for further collaboration opportunities.

📌 Product Impact

• Based on the strategic priorities defined during the workshops, the product team decided to update the graphics.

My Role

Orchestrating Co-Creation & Research

Leading a small group of researchers, I had the opportunity to orchestrate co-creation and conduct research on Sudden Attack. Our objective was not only to conduct research but also to develop UX strategies to assist the product team in setting priorities and making decisions to steer the game’s direction.

Players & Stakeholder Co-Creation

Initially, we set our objectives for co-creation as follows and decided to organize a series of workshops to achieve them.

1. Understand and build empathy with players
2. Generate opportunities with players and stakeholders
3. Define priorities with players and stakeholders

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Steps

0. Survey & Log Analysis

1. Player Co-Creation Workshops

2. Persona Workshops

3. Stakeholder Co-Creation Workshops